Clothes are tools of living.

We believe they should be comfortable, relaxing and useful in your daily life.
Our design concept is to create clothes as a sense of the closet extension
which reflect your lifestyle.
Focusing on a silhouette that complements supple lines and comfort as a simple cloth for the body which can be transformed into your clothes with your personality suddenly emerges once you put them on.

We are committed to making everything in Los Angeles because it is vital for us to support our community as they help us.



Re-located to Los Angeles from Tokyo when he was 18 to realize his career in surfing. He subsequently became a graphic designer and launched his men's line, Alexander Yamaguchi in 2000 and Black Crane in the fall of 2009.


Re-located to Los Angeles from Tokyo when she was 14 to pursue her cre- ative education. She has a background in the environmental art as well as architecture and interior design.