Clothes are tool of living.
We believe they should be comfortable, relaxing, and useful in your daily life.
Our design concept is to create clothes as a sense of the closet extension that reflects your lifestyle.
Focusing on an inclusive silhouette that complements supple lines and comfort as a simple cloth for the body, which can be transformed into your clothes with your personality suddenly emerges once you put them on.
We create a timeless design with natural fibers that are renewable, biodegradable, and long-lasting.
To minimize waste in the production, we use the same material for each summer and fall collection, limiting two seasons per year with a cut-to-order production system.
We value where our product is made, how it is made, and who makes it.
We are committed to making all of the collections in Los Angeles for over ten years with the same contractors because it is vital for us to support our local community and minimize its environmental footprint.
DIRECTOR: ALEXANDER YAMAGUCHI
Re-located to Los Angeles from Tokyo when he was 18 to realize his career in surfing. He subsequently became a graphic designer and launched his men's line, Alexander Yamaguchi in 2000 and Black Crane in the fall of 2009.
DESIGNER: MOMO SUZUKI
Re-located to Los Angeles from Tokyo when she was 14 to pursue her creative education. She has a background in the environmental art as well as architecture and interior design.