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About

Clothes are tool of living.

We believe they should be comfortable, relaxing, and useful in your daily life.
Our design concept is to create clothes as a sense of the closet extension that reflects your lifestyle.
Focusing on an inclusive silhouette that complements supple lines and comfort as a simple cloth for the body, which can be transformed into your clothes with your personality suddenly emerges once you put them on.

We value where our product is made, how it is made, and who makes it.

We create a timeless design with natural fibers that are renewable, biodegradable, and long-lasting.
To minimize waste in the production, we try to use the same material for each summer and fall collection as much as possible, limiting two seasons per year with a cut-to-order production system to avoid overproducing.
We use low-impact dye, which does not contain any toxic chemicals or mordants and uses significantly less water during the dyeing process,

Since the beginning, we have been committed to making the collections in Los Angeles to minimize our environmental footprint.
By working closely with our local manufacturing partner, with the highest standards for employee welfare, we built a long-term working relationship.
As a result, we've attained the best quality possible through our close communication. We visit our manufacturing partner every day during the production season.
During the development stage, we discuss the best way to design and construct the garment as maximize fabric usage to minimize waste.
 
DIRECTOR: ALEXANDER YAMAGUCHI
Re-located to Los Angeles from Tokyo when he was 18 to realize his career in surfing. He subsequently became a graphic designer and launched his men's line, Alexander Yamaguchi in 2000 and Black Crane in the fall of 2009.

DESIGNER: MOMO SUZUKI
Re-located to Los Angeles from Tokyo when she was 14 to pursue her creative education. She has a background in the environmental art as well as architecture and interior design.